IPhone vs Blackberry Advert

Individual Review - Jumper

Jumper, directed by Doug Liman, conveys the story of a young high school student who discovers his ability to be able to teleport. Whilst growing up, David Rice, played by Hayden Christensen begins to maximise the capabilities of his teleportation abilities by robbing a bank unnoticed (for now) and making a living for himself. In terms of dialogue, this is first shown to the audience with the first quote from the very start of the film: “Let me tell you about my day so far. Coffee in Paris, surfed in the Maldives, took a nap on Kilimanjaro. Oh, yeah, I got digits from a polish chick in Rio. And then I jumped back for the final quarter of the N.B.A finals – courtside of course. All that was before lunch. I could go on, but all I’m saying is, I’m standing on top of the world.”

Released on the 14^th February 2008, Jumper accumulated $32,092,991 in its opening weekend on 3428 screens. With a gross profit of $80,170,146 (6^th July 2008) its estimates budget was $85,000,000

Although an improvement over Mr and Mrs. Smith, Doug Liman is often associated with the continuous problem that lies beneath the skin of both films and that’s the fact that Liman prefers a creation of a film that has big-action sequences instead of a compelling and coherent story line. As the film progresses, we see a grown David Rice living his life to the fullest by “surfing in the Maldives” and “taking a nap on Kilimanjaro”. What David Rice begins to realise is that he is stuck in Limbo within an ancient war between people of his kind called ‘Jumpers’ and their sworn enemies called ‘Paladins’ who’s intentions are to exterminate them form the face of the Earth. That brings us to Roland. Played by Samuel L. Jackson, Roland’s objective is to eradicate the world of David Rice’s kind saying that “only God should have the ability to be at all places at all times”. These are the words that are spoken when Roland gazes through the eyes and into the soul of his enemy, a Jumper, as Roland’s latest victim is hanging by a tree staring in the face of Death.

As Roland begins to gather information about David Rice, he discovers that kidnapping David’s teenage crush, Millie, played by Rachel Bilson, would bring David to him. Millie then begins to realise the truth about David and the circumstances that he has dragged both of them into.

The film emphasises its dual genre of action/sci-fi with its consistently gripping action sequences that I felt had distracted and diverted me from the story Doug Liman was attempting to illustrate. I feel that all the chase scenes and battles were an effort to paper over the cracks of the narrative which could have been drastically improved. An enjoyable watch nonetheless.

Rating: 3/5

Advertisements Task 4

Analyse three different TV adverts and state which persuasive skills and lines of appeal have been used:

Advert 1

Product Name:

Persuasive techniques:

Product USP:

Link:

Advert 2

Product name:

Persuasive techniques:

Product USP:

Link:

Advert 3

Product name:

Persuasive techniques:

Product USP:

Link:

Advertisements Task 3

Task 3.

What are the similarities and differences between this advert and contemporary toothpaste adverts?


Venn Diagram

Old Ad

• Black and White
• There is a man telling the audience all the facts when there isn't really any proof to back it up.
• There aren't any effects to show it to the audience in a way they would understand.
• Describes its toothpaste as 'tingling fresh'
• The only dental problems it solves it gum infection.

Old Ad/New Ad

• Same Product (Toothpaste)
• A man is the background voice.
• 
  

New Ad

• Picture in Colour.
• It tells its audience of previous customer experiences and opinions.
• Uses persuasive techniques tell the audience that they're better than any other toothpaste competitor.
• The new ad solves more dental problems such as: cavities, gum problems, plaque, tartar, bad breath, staining, sensitive teeth, enamel erosion.
• They say "it's used by dentists" which persuades the audience further into purchasing the toothpaste.

Advertisements Task 2

Task 2.

Type of Persuasive Technique:

http://www.youtube.com/watch?v=QSModGhmjnw

The Anecdote: Personal experience or story which is sold to us as proof:

http://www.youtube.com/watch?v=SXI8-_9FrB4

Adjectives: crisp, fresh, healthy, nutritious, etc:

http://www.youtube.com/watch?v=iJpq0NGzyyY

Repetition: Key points, Positive about the product, themes, etc:

http://www.youtube.com/watch?v=fsP6XTHBwRw

Statistics: Often presented as factually accurate but sometimes they are a bit dubious:

http://www.youtube.com/watch?v=_w2Sd01NKHk

Fact: A statement that is true and can be proven:

http://www.youtube.com/watch?v=qpYq9CBZoKQ

Advertisements Task 1

Task 1.

1. Explain what TV advertising is?

Advertisements are a fundamental part of each major companies market scheme to help promote their products in order to increase it's sales.

2. View three different contemporary TV adverts and list three key characteristics of them:

• They all advertise on the same media platform which is a video sharing website.
• They all try to convince their target audience to purchase the product.
• They all use music to help make it popular and a memorable classic.