What are the similarities and differences between this advert and contemporary toothpaste adverts?
Venn Diagram
Old Ad
- Black and White
- There is a man telling the audience all the facts when there isn't really any proof to back it up.
- There aren't any effects to show it to the audience in a way they would understand.
- Describes its toothpaste as 'tingling fresh'
- The only dental problems it solves it gum infection.
Old Ad/New Ad
- Same Product (Toothpaste)
- A man is the background voice.
New Ad
- Picture in Colour.
- It tells its audience of previous customer experiences and opinions.
- Uses persuasive techniques tell the audience that they're better than any other toothpaste competitor.
- The new ad solves more dental problems such as: cavities, gum problems, plaque, tartar, bad breath, staining, sensitive teeth, enamel erosion.
- They say "it's used by dentists" which persuades the audience further into purchasing the toothpaste.
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