Within the Film Industry, the primary objective is to amass vast profits, which is why directors try to attract the interest of people from across the planet who are fond of a specific genre. The objective is to amass more money than money spent on pre-production, production and post-production, which exemplifies the saying: "you've got to spend money to make money."
Why Do People Watch Films?
The majority of film-lovers tend to use films from genre's such as sci-fi and action, to escape the harsh reality in which they live in; a new experience. Some people like to think of them as 'real dreams'. 5 minutes after waking up from a dream that you were fond of, 80% of it was already forgotten. From my perspective, I think that directors like to envisage their target audience walking out of the cinema and realising how dull their life was in contrasting comparison to the film they've watched; an experience they won't forget, unlike the dream.
The vast majority of films which are released are initially subject to a 'test screening' in which they preview the film before the views and opinions of the audience are taken on-board, and to improve the quality of the film they are intending on publishing to millions around the world. This is an indication of the director connecting with the audience in order to give the target audience what they want and what they want to see for their money. They're usually given questionnaire's in order to provide feedback and to improve the content of the film in every way possible. In brief, the audience are paying for what they want to see to make themselves happy and all the people associated with the film, who reek the financial rewards.
Where Do People Watch Film?
The majority of film-lovers tend to go to the local cinemas and movie theatres which are mainly situated in local shopping centres to attract mass crowds, but now in the 21st Century, technological advances have seduced the audience to utilise and take advantage of the technological age, with smart phones and androids on the market. Film-lovers have a variety of different methods and applications of which to enjoy movies on. A prime example of this would be to utilise the video-sharing website 'YouTube' who charge to view films whilst simultaneously being able to view it on an iPhone, iPad, Samsung Galaxy's or any other smart phone or Android. Another media platform which can be engaged with are gaming consoles such as the PlayStation 3 and the Xbox 360 which implement applications such as the renowned Netflix and Love Film services. The audience can also view films on television with channels such as Film4 - Channels such as Sky Movies, ITV1, ITV2, BBC Three, VIVA, and E4 also display films. There is also the option to purchase cheaper, bad quality versions of DVD's from people on the street who sell films which are subjected to the violation of piracy laws.
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