Analysis of Interactive Video: User Generated

Title of Video:

John Terry VS Wayne Bridge -- Football Rap Battles #2

Url of where the advertisment can be found:

http://www.youtube.com/watch?v=A6AyfWuWwW8&feature=plcp

Describe and explain what happens in the video:

The video is based on the widely contraversial incident that occured between John Terry and Wayne Bridge where John Terry had slept with his former Chelsea friend and teammate Wayne Bridge's ex-wife and this had a dramatic footballing affect on John Terry's behalf which saw him lose the England captaincy in contraversial circumstances. A rap battle begins in the video and to see who is victorious, people post a comment in the comment section below.

Who is the target audience for this video?

The target audience for this video are people between the ages 10-25. This is the age group which presumably enjoy this video the most, or anyone interested in comedic football.

Which digital platform does the video appear on?

The digital platform for this video is on the internet on a computer.

What was the purpose of this video?

The purpose of this video is to entertain the target audience and the people who subscribe to KSIolajidebt's channel in order for it to get more views and subsribers.

Technical Aspects, Describe the technical qualities of the video, image quality, sound quality, editing:

The image quality was on 720hp HD quality and is a cartoon.
Sound quality was brilliant because of the way thet combined the raping and the music in the background.
The editing aspect of the video was sensational becasuse it was creatively amazing and ran smoothly so the video could be as good as it could have been.

Omid Kaya