Analysis of Interactive Video: Viral Marketing

Title of Video:

Grand Theft Auto V Trailer

URL of where the advertisement can be found:

http://www.youtube.com/watch?v=QkkoHAzjnUs

Describe and explain what happens in the video:

The trailer of GTA V introduces us to the city of San Andreas which is based upon California. The trailer shows its target audience the graphics and characters that we might see once the final game is released. In the trailer we see the countryside, cars, the city, the people, the beaches, the drama of cop chases taking place in the suburbs of the city. The trailer gives us a snippet of what we might see in the final game such as the protagonist, much more new features that weren't in previous games of the GTA series.

Who is the target audience for this video?

The target audience for this video are the people who are fans of the GTA franchise and are the people who normally purchase games of the GTA series.

Which digital platform does the video appear on?

The digital platform this video appears on is a computer on the Internet.

What was the purpose of this video?

The purpose of this trailer/advert is to give the fans of the GTA series an early release of the trailer so that it gives the fans a snippet of what is to come in the next GTA game. Its an informative advert/trailer because it includes alot of stuff that the fans wouldn't have seen in previous GTA games.

Technical aspects, describe the technical qualities of the video, image quality, sound quality, editing.

The standard image quality of the advert is only slightly pixalated when on 360hp but when put on 720hp the pixals dissapear and the video becomes HD quality. The sound quality is crisp and HD quality and the background music goes well with the gameplay.

Omid Kaya