Sunday, September 16, 2012

Analysis of Interactive Video: User Generated

Title of Video:

Arsenal Vlog... Coming Soon (I've decided to use his introduction video)

URL of where the advertisement can be found:

http://www.youtube.com/watch?v=XVi7-O3Wb6M&feature=plcp

Describe what happens in the video:

The videos 'TheArmoryVlog' posts onto his channel are Arsenal reviews after every game and how it played out. He gives his thoughts on what went well and what could have been improved and he does this all in a 4-6 minute video. He uses his introduction title sequence to add a bit of effects to the video before telling the audience what we might see and what we would like to see, then the video skips directly to the review of the game straight after the preview. After the review he then discussed what players stood out in the game from both teams. He then gives his thoughts on the next game that might be next week or mid-week. All his work is amateur and its just him, a camara and his custom Arsenal Armory Vlog background stuck on the wall behind him as he talks.

Who is the target audience for this video?

The target audience for this video is Arsenal fans who might be on Youtube to see other peoples thoughtsm opinions and views on Arsenal matches.

Which digital platform does the video appear on?

The digital platform for this video is the internet on a computer.

What was the purpose of this video?

The purpose of this video is to share his thoughts and views on Arsenal games with other people on Youtube who might be Arsenal supporters and want to watch and listen to watch his videos. Some people on Youtube might be looking for a specific Arsenal related video and they might stumble upon one of  the 'TheAmoryVlog' videos in the related videos section and then some people might click on it and watch the video and make some videos get higher views and maybe if they liked the video and want to see more they can subscribe to his channel for more content and help gaining subscribers and people who follow his channel and to make it grow.

Technical aspects, describe the technical qualities of the video, image quality, sound quality, editing:

The image quality was that of an average video recorder but the video itself has an option to make is 720hp HD quality. The image quality of the video wasn't amazing and crisp but it wasn't bad either.
I think the editing aspect of the video was particulary impressive because his intro and outro with the sound effects in each and he also displays some comments from the comments section below onto the screen and talks about it so if he doesn't agree with it or he does agree with it. Overall I think that for an amatuer youtube who doesn't make money from his channel, i thought it was impressive in the way it was planed and presented.

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