Monday, October 22, 2012

Editing: The Invisible Art

How can editing build tension and pace?

Editing can build tension and pace by making the shots shorter and more frequent.

What is crosscutting?

Crosscutting is when 2 shots switch one after the other

What are reaction shots?

Reaction shots are shots that capture the facial reactions and emotions of actors when displaying a medium shot or close-up of their face.

What is seamless editing?

Seamless editing is when the the audience does not notice the work of the editor, such as being drawn in to what the film is implying and not what the film is actually showing us on screen.

What is a jump cut?

A jump cut is a deliberate joke. Its also a way for the filmmaker to let the audience in on the filmmaking process. To expose rather than hide the edit.

What is a flash back and what does it achieve?

Flashbacks take the audience from one point in time to another. There often used to show whats known as a backstory, a key moment the persons life which explains how they got to where they are now.

How can editing be used poetically?

By using 2 shots and poetically connecting them so that it doesn't tell us everything, instead it makes us the viewer work harder than we're used to.

Shot List:

- OTS shot while walking.

- Kam walks past, - OTS

- Kam spins around then calls her - Mid-shot. *Dialogue

- Kam speaks... Shan (scared) - runs - long shot

- When running - Close-up

- OTS - Kam pulled her around. *Dialogue - OTS.

- Shan confused

Introduction to Editing

The Glooming

What is elliptical editing?

It allows it to fill in the gaps and keeps the story going.

Why are longs shots used?

To give the shot more effect and it makes it feel as if she is alone.

What is 'non-diagetic' sound?

Sound whose source is neither visible on screen nor has been implied to be present in the actions of the narrator's commentary and sounds whites are added for dramatic effect.

How do we know she is bending down to pick up the ring? (What shots are used and why?)

The camera is focused on the ring and everything around the ring is out of focus, therefore we know what she is looking at. Medium shot of face then the camera focused on a close-up of the ring.

Hustle

Overhead establishing shot - what does this achieve?

It sets out the space of which the event takes place.

What is shot-reverse-shot?

By cutting back and forth between two men, we assume they're talking.

What is eye-line matching?

It makes us guess that they're looking at each other.

Why do we cut to the other members of the group?

So we can see their face and so that we can see their reactions.

What is a wipe?

To move the action to a different location and time.

What is the effect of using quick cuts?

It creates a fast rhythm and keeps the story moving.

Friday, October 12, 2012

Review Report: Omid Kaya (938 words)

In the first week, we were introduced to the course and we were assigned the target to create a fresh, new blog for ourselves. It was an introduction to the Video Profile project; Sue and Barrington had shown the class example videos set by previous students. We were also shown how to get to grips with Prezi, and whilst I was one of the 2nd year students, my task was to help others in the class who weren't experience with Prezi. After helping others with their Prezi's, i knew that i had stuck to my target by working independently on my own work and had also connected and worked well with some of the 1st year students.

In week 2, we were asked to plan for our Video Profiles and that was the target i had set myself for that week. We were also told to get accustomed with the video equipment that we were eventually going to use for filming our Video Profiles. It didn't take long for me to get used to the technical equipment such as the Cameras, Tripods, etc, because of my experience following the previous year. Knowing how to use the cameras and all the other pieces of eqiupment gave me the confidence that I would be able to get my work done faster and more efficiently, and it was all down to the vital experiences that i had taken on-board the previous year. I also begin to construct and plan my own script and shortlist after completing my Video Profile Prezi's. We were told to write and upload both, my script and shotlist onto my blog, I also embedded my Prezi onto my blog.

In week 3, I had already completed my script and had put it onto my blog, my shotlist was also completed. Making the script and shotlist made it easier to clarify and understand how I was going to structure my video. After completing the script and shotlist and posting it onto my blog, all that I was left with to do was to begin recording and filming my Video Profile. Sue put us into groups of 3 consisting of Ousama, Anton and myself, and we all had a good understanding between each other so we knew that we would all help each other to make each of our videos as good as it could possibly be. Our group had been sent out to find suitable locations that were quiet, had a good colourful background and didnt echo. We found our location, which was the 6th floor by the windows and then we were ready to record for next lesson. We got all the equipment from the technicians office and I began filming the speaking parts of my Video Profile. I didnt complete all the filming in 1 day but the next day, I got one of my friends to help me record the rest of my filming in Hyde Park and while on the way home. Knowing that the recording was completed, I was ready to begin editing my Video Profile the next day.

In week 4, my target was to learn how to edit and apply the skills that I learn into editing my Video Profile. Sue had shown the class how to edit, how to review footage, how to add music, how to add images and then showing us how to upload it onto our blogs. Presumably the 2nd year students already understood it and already had the experience on FinalCutPro, which for us made the task a much easier and manageable. I met my target of beginning to edit the intro of my Video Profile by working independently and in a manor which was time efficient. I completed editing the introduction of my Video in 1-2 days. The reason it took a bit longer than expected was because there was issues with the clips I had recorded because the audio of my clips seemed to be working but the actual footage didnt work, so I decided to reshoot my footage on a different camera, then upload the footage onto FinalCutPro. I was using all the skills that I had learned along the way throughout my time on this course, this year and the previous, by using my experience on FinalCutPro to use a template introduction to the introduction of my video. I had applied music, colouring effects, cross-fading and much more techniques to make my Video Profile better.

In week 5, I had completed editing my entire Video Profile but there still seems to be some small issues with the video. After I solved those issues, I was ready to upload my Video Profile onto Youtube and then onto my Blog on Tuesday of week 5, so that on the final day, I could complete all the written work such as the evaluation for my Video Profile and the Review Report that i'm currently writing.

Over the couse of the 5 weeks we had to complete this project, I felt that at times, particularly in the early weeks of the project, I felt abit fatigued and a bit lazy at times, but that is the weakness' that I overcame especially in week 3-5 where I actually stuck to the timetable I had set myself to become a better student, and I felt that I gave my all in the final weeks of the project. I knew that this induction course wasn't most difficult and I knew that there are more challenging obstacles to overcome but i'm up for the task, especially if I stick by my timetable that I had written in my Induction Logbook.





Thursday, October 11, 2012

Evaluation for Video Profile, Omid Kaya

Whilst starting to record my Video Profile, I felt that if i kept it simple, the video would have less mistakes and would be better presented. Sue put us into groups of 3 consisting of Ousama, Anton and myself, and we all had a good understanding between each other so we knew that we would all help each other to make each of our videos as good as it could be. During the early stages of starting to film, i had decided to keep my video simple although it might be a bit cliche, therefore we all decided that we would all record all our footage in our videos in the confines of the college, but as i kept thinking of trying to make my video a bit more creative, i had decided that i would like to record the majority of the footage that i wanted for my Video Profile at different locations such as Hyde Park and walking back home at 8-10pm, so that i could use that as the ending of my video because of the darkness and it gives the indication that your day has come to an end and you're ready to relax in your own environment. The street lights in the background give it much-needed colour to what seems to be a dark road.

The ending is one of the aspects of the Video Profile that i was most proud of because it wasn't in the script, it was something that i had improvised while walking home with a friend and coincidentally having a camera in my bag. I also felt that i had integrated the background music well. The background music was Kanye West - Flashing lights Instrumental. That was the only track i could think of that would implement the atmosphere that i wanted. I think that combination of walking home in that lighting and darkness, and combining it with the end of Flashing Lights Instrumental gives it a subtle effect that i felt stood out in my Video Profile.

Whilst looking back at the script i had posted onto my blog, i looked and had seen that i had made a lot of changes such as the environment i would be speaking in and my intro of walking into the horizon in Hyde Park. Most of my work wasn't in the script so i thought that i gained extra skills in how to make the most of improvising in the environment you're in.

Looking back on my video, one of the things that i was most disappointed with was the fact that i hadn't included enough of the 5 shot rules that i had planned in my script such as close-up of hands, etc. I think i had only used 3 out of the 5 shots that could have been incorporated into my Video Profile. I think the only ones that were missing were the close-up of hands and extreme close-up of face. As i look back on my video i think to myself "what would it look like if i used them?". I think it would give that extra bit of effect and making it a bit more personal so that the audience interact more and have a clearer understanding.

Whilst looking back at the feedback that other people in my class had given me, I had noticed that the majority of the feedback was positive.

Overall i think that my Video Profile didn't meet my intended aims that i had said in my script but i thought that my video would of been worse than it actually is. Overall i'm pleased with my Video Profile although i know that if i had used my time in a more efficient manor, then my video profile would be longer in length and better in terms of content and quality, particularly in the effects aspects of my Video Profile.

Analysis of Interactive Video: Viral Marketing

Title of Video:

Ronaldo, Rooney, Drogba, Ronaldinho, Ribery: Nike match

URL of where the advertisment can be found:

http://www.youtube.com/watch?v=cl0IlD4qLUM

Describe and explain what happens in the video:

The video is a nike commercial based on the 2010 World Cup which in the video we see different nations with their own star-studded players. For example in the video you see Didier Drogba chip the keeper and as the ball is about to hit the back of the net, the country of Ivory Coast goes delirious and start celebrating but then Italian captain Fabio Cannavaro clears it off the line, then we see an Italian singer on some kind of show praising Cannavaro.

Who is the target audience for this video?

Anyone who is interested in Football and was watching the World Cup at the time. Its mainly to entertain its audience by entertaining them with dramatic footballing moments that affect each country.

Which digital platform does this video appear on?

The digital platform for this video is on the internet on a computer.

What was the purpose of this video?

To entertain its target audience by using dramatic footballing moments that affect each country and exaggerating them so it becomes entertaing and to also commercialise the Nike brand and make it seem that the Nike brand is the brand of boots that the star players of the 2010 World Cup are wearing so that young people watching can follow in their footsteps by wearing Nike football boots.

Technical aspects, describe the technical qualities of the video, image quality, sound quality, editing:

The image quality was abit poor because even if you put it on 480p, its still quite pixalated. One of the things that stood out for me was the lighting in the stadiums. I felt that the lighting they used gave the video abit more action, drama and intensity. Another thing i found interesting was that with all the lights that were in the stadium, you could hardly see any shadows of the players, so you could say that it was all done on green screen. The editing was superb but i'm not suprised by that, being its a Nike commercial.

Monday, October 8, 2012

Different Media Platforms

http://prezi.com/2fhyd3mxurzx/media-level-3/

Shot List and Shooting Script for Video Profile

Shot List:

  • Over the shoulder shot of me walking down my road on my way home.
  • Continue talking while shot is zoomed out and placed a few meters infront of me so that it seems that i'm walking towards it, then when I walk and get close to the camera, the screen fades.
  • Over the shoulder shot of me opening my door and entering my home.
  • Extreme close-up of the key going into the door to open it.
  • Extreme close up of mouth as soon as door is opened.
  • Close front view as the introduction begins infront of a blank white background
  • Then extreme close-up whilst still talking.
    Shooting Script for Video Profile

    1) Audio:

    "Hi my names Omid Kaya and uuh we're on our way home to start the video" Lil' Wayne - Bill Gates instrumental (mainly the instrumental  if the hook playing quielty in the background)

    1) Picture:
    • Over the shoulder shot of me walking down my road on my way home.
    • Continue talking while shot is zoomed out and placed a few meters infront of me so that it seems that i'm walking towards it, then when I walk and get close to the camera, the screen fades.
    2) Audio:
    • (The background music will change every time the shot fades. The background music I will include will be Lil' Wayne - Bill Gates instrumental, my very own edit of Drake - Over instrumental, Lil' Wayne Ft. Drake - She Will instrumental, The tracks I will include say alot about my interest in music because its the music that I enjoy so I thought that I should include them in the video as background music. I'll also use Lil' Wayne - A Dedication instrumental)
    •  "Okay, now that we're home, we can begin"
    2) Picture:
    • Over the shoulder shot of me about to open my door.
    • Extreme close-up of the key going into the door to open it.
    • Birds-eye view while going into building
    3) Audio:

    The background music then changes to Lil' Wayne - A Dedication.

    3) Picture:
    • Medium - close front view as the introduction begins infront of a blank white background.
    • The camera angles will vary with different shots such as medium-close front view, extreme close-up)
    4) Audio:

    I begin to talk and introduce myself.
    I talk about the unique experiences i've had.
    I talk about my hobbies and interests.
    I talk about what I would like to do in the future.
    Then I conclude the video creatively.