Title of Video:
Ronaldo, Rooney, Drogba, Ronaldinho, Ribery: Nike match
URL of where the advertisment can be found:
http://www.youtube.com/watch?v=cl0IlD4qLUM
Describe and explain what happens in the video:
The video is a nike commercial based on the 2010 World Cup which in the video we see different nations with their own star-studded players. For example in the video you see Didier Drogba chip the keeper and as the ball is about to hit the back of the net, the country of Ivory Coast goes delirious and start celebrating but then Italian captain Fabio Cannavaro clears it off the line, then we see an Italian singer on some kind of show praising Cannavaro.
Who is the target audience for this video?
Anyone who is interested in Football and was watching the World Cup at the time. Its mainly to entertain its audience by entertaining them with dramatic footballing moments that affect each country.
Which digital platform does this video appear on?
The digital platform for this video is on the internet on a computer.
What was the purpose of this video?
To entertain its target audience by using dramatic footballing moments that affect each country and exaggerating them so it becomes entertaing and to also commercialise the Nike brand and make it seem that the Nike brand is the brand of boots that the star players of the 2010 World Cup are wearing so that young people watching can follow in their footsteps by wearing Nike football boots.
Technical aspects, describe the technical qualities of the video, image quality, sound quality, editing:
The image quality was abit poor because even if you put it on 480p, its still quite pixalated. One of the things that stood out for me was the lighting in the stadiums. I felt that the lighting they used gave the video abit more action, drama and intensity. Another thing i found interesting was that with all the lights that were in the stadium, you could hardly see any shadows of the players, so you could say that it was all done on green screen. The editing was superb but i'm not suprised by that, being its a Nike commercial.
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