Purposes and Uses of 2 Channel Idents

Over the years, Channel 4 idents have evolved to approach a vaster range of audience with the informal manner of which they characterise their idents. E4 has a reputation of targeting a younger generation of viewers, accentuated by the colour and modernity they implement into their idents, as shown above.  The purposes of the channel idents are to evolve into something fresh and creative, yet able to remind you what channel you're currently viewing.

The same applies with ITV's idents, but in these examples it establishes the seasonal transition of which ITV approaches towards the festive period. This allows them the opportunity to exhibit their creative skills during Christmas.